In Dr. Kotler’s own words, Essentials of Modern Marketing will present an up-to-date and insightful account of the working of modern marketing in today’s turbulent times.” It concentrates on the essential marketing know-how for both, practitioners and students worldwide.
We are also thrilled to announce that the success story of many extraordinary Indian organizations has been featured in “EOMM” (India 𝗘𝗱𝗶𝘁𝗶𝗼𝗻). This highly anticipated book is packed with local success stories, providing readers with a comprehensive guide to unlocking the power of modern marketing. This book will bridge the gap between the academic and practical world of marketing. The book follows the bottom-of-the-pyramid approach to incorporate various practical case studies for the benefit of students, entrepreneurs and corporate at large. Happy Reading!!
All the conreibuting organizations are awarded for their extra-ordinarty conribution towards the new age-marketing. Each of them are getting a great millage.